Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data.
In this post, you’ll learn three ways to create segments in Google Analytics to help you isolate and analyze your data to uncover opportunities.
There are three ways to segment data in Google Analytics.
- You can apply “system segments” which are pre-defined segments available across all Google Analytics accounts.
- You can build custom segments that allow you to group and analyze your data for your specific use-cases.
- You can import a segment “template” from the Analytics Solutions Gallery.
The method you choose will depend on your unique use case. Knowing the level of customization you require and the complexity of your segment can help you make a decision.
We’ll explore these three methods later.
On this page, you have several options to analyze and filter through this data. You can compare metrics and analyze selected segments as a percentage of users (e.g. mobile traffic constituted X% of users).
And that’s it. You’ve just built your first report using pre-defined system segments.
If you’d like to create segments that are customized to your unique purposes, here’s how to build custom segments.
